Privacy Policy

1. Information We Collect

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide quotes for services
• Schedule and deliver aquarium maintenance or setup services
• Send service-related communications such as appointment confirmations
• Improve our website and understand how visitors use it
• Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. How We Share Your Information

We may share your information in the following limited circumstances:

4. Cookies and Tracking Technologies

Our website may use cookies — small text files stored on your device — to improve your browsing experience. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some parts of the website may not function properly without cookies.

If we use Google Analytics, it may collect usage data on our behalf. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, provide ongoing services to you, or comply with our legal obligations. Contact form submissions are retained for up to 2 years unless you request earlier deletion.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information
• The right to opt out of any marketing communications

To exercise any of these rights, please contact us at info@pristineaquatics.com. We will respond to your request within 30 days.

7. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To submit a CCPA request, contact us at the email address below.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

9. Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites such as Instagram or other social media platforms. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. We encourage you to review this policy periodically. Your continued use of the website after changes are posted constitutes your acceptance of the updated policy.